I would love to make a Mastodon account for my company (in the end we do brand design and marketing), because we don't have bullshit linked in speech here, that all three of us hate.
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I would love to make a Mastodon account for my company (in the end we do brand design and marketing), because we don't have bullshit linked in speech here, that all three of us hate. But due to the genre of the studio, I fear people will hate us in advance, because yes, this is about marketing and advertising :''')
It's hard to convince people that we really think a lot about our clients brands amd the humans behind them, instead of "just making it pretty"
Anyone thoughts on this? :''') -
I would love to make a Mastodon account for my company (in the end we do brand design and marketing), because we don't have bullshit linked in speech here, that all three of us hate. But due to the genre of the studio, I fear people will hate us in advance, because yes, this is about marketing and advertising :''')
It's hard to convince people that we really think a lot about our clients brands amd the humans behind them, instead of "just making it pretty"
Anyone thoughts on this? :''')@Blahmage Maybe lead with the people instead of the product? If you’re really about humans, it’s the humans that are important, not your capacity to package them.
it’s like art: if you get out of the way, keep making the stuff, and stop worrying about selling yourself, the right people will eventually find you. It may take forever, but eventually you have to have faith it’ll happen.
The moment you start bragging about your skills is the moment you’ll start to come across as smarmy. Lean into your process, story, motivations, and ethics. Don’t “sell” yourself. No one likes salesmen, especially marketers. We’ve all experienced literal decades of that with the rise of the internet and everyone thinking they know how to do it. We’re jaded and tired. The moment anything smells like it’s being “marketed”, even a marketing service, it stinks.
Ultimately, your marketing services aren’t about you. They’re about your clients. Just do the work and tell us how you did it.
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@Blahmage Maybe lead with the people instead of the product? If you’re really about humans, it’s the humans that are important, not your capacity to package them.
it’s like art: if you get out of the way, keep making the stuff, and stop worrying about selling yourself, the right people will eventually find you. It may take forever, but eventually you have to have faith it’ll happen.
The moment you start bragging about your skills is the moment you’ll start to come across as smarmy. Lean into your process, story, motivations, and ethics. Don’t “sell” yourself. No one likes salesmen, especially marketers. We’ve all experienced literal decades of that with the rise of the internet and everyone thinking they know how to do it. We’re jaded and tired. The moment anything smells like it’s being “marketed”, even a marketing service, it stinks.
Ultimately, your marketing services aren’t about you. They’re about your clients. Just do the work and tell us how you did it.
@Coreyartus yeah that's what I would hope is different here. We have some really interesting clients and honestly I'm proud of some of the stuff because it helps them and is pretty. But I'm aware that this topic is very delicate (someone went on hole rant on how I want to force ads on them which is *specially* what I don't want and hate myself lmao).
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@Coreyartus yeah that's what I would hope is different here. We have some really interesting clients and honestly I'm proud of some of the stuff because it helps them and is pretty. But I'm aware that this topic is very delicate (someone went on hole rant on how I want to force ads on them which is *specially* what I don't want and hate myself lmao).
@Blahmage You’ll figure it out. Today’s artists rely upon two things to sell themselves without selling themselves: their artwork itself and their own personal story behind it.
Most art communities are built around the love of the artist as much as the love of their work.
We can’t survive playing the normal “marketing game”. It’s too big. We get lost. So we have to undermine that game somehow, and usually that means sharing story, struggle, mistakes, victories, and all the stress and disappointment that comes with the creative process. It’s not slick. It’s not packaged. It’s raw, honest, and true.
Mastodon is very very anti-corporate, as it was built by individuals with a vested interest in protecting themselves and building their own community. The worst way to connect here is to come across as "corporate machine processed”, so “big traditional marketing” doesn’t work.... It’s not appreciated.
You’ll figure out how to make it work for you. But I suggest staying simple, honest, and humble. Because pretty much everyone using the Fediverse has been burned somehow and has sought out this type of platform for a reason. Many of them because it’s not like everything else available, and they don’t want it to be.
